The sweetness of her voice carried over the phone as we discussed a time to meet. I could hear unspoken nerves waivering through. She’s working through something, I thought to myself. I wonder what her story is.

“I would never do this for myself.”

— Tia

Sitting across from each other for the first time, I could see Tia was finding a way to express exactly why she was there. “I would never do this for myself,” the words escaping her lips like the carbonation from an untapped bottle of soda. “I’m doing this for my boyfriend. He’s good to me - he’s too good to me.” Her fingers twisted her ring as she continued. “He thinks I’m beautiful. I’ve never thought I was - but he does and he wants nice pictures of me, pretty pictures. He wants me to see my pretty.”

A gentle smile overtaking my face, I was delighted she had the courage to meet with me. I could see what her boyfriend saw, the gentleness in her eyes, the warm glow of her skin, a sweet and nurturing spirit beaming from her. You could tell she loved the people in her life fiercely.

”How do you want to see yourself?” I asked, leaning in to hear her answer.

She stammered for a moment, not quite sure how to answer.

”It’s okay. Take your time. It’s a tough question to answer.”

Tia laughed nervously.

Her blue eyes studied me intently. ”I want to feel good about myself. I want to look young and fresh - how I feel inside. I want to see how Tom sees me. I want to see I’m beautiful.” Her answer was monotone but earnest.

”What makes someone beautiful to you?” I prompted, further delving into how she may want to get to know herself.

The sun began to set behind the treeline as she began to answer. A ray of light splayed across her golden hair as she said “Oh, I don’t know. I think when people are happy. I think Happy is beautiful.”

The soft smile on my face grew. “I like that. When are you happiest?”

Tia went on to explain how Tom made her feel, how she’d been in difficult relationships before with people who always wanted more or better from her even when she was trying her hardest. Her cheeks flushed as she talked about how he treated her like a princess, how he loved her and doted on her and how she couldn’t believe she’d met someone who cherished her. It made her start to feel differently about herself, a change I could even see unfolding right in front of my eyes as her shoulders relaxed and her face became more animated as she talked about her time with Tom.

She was ready to start loving herself.

Staff Group Portrait for Salem Law, Winston-Salem Estate Law | On Location Brand Photographer | Headshot and Branding Photographer | Jasper & Fern

The hot sun glanced against my cheek, breaking through the dense overhanging pine needles. The citrus-y musk of the pine tree sap wafting through my open car window. It always feels like returning to my mountain home when I visit the Salem Law team. I could easily see why Daniel, the founder of the business and an avid outdoorsman himself, would be drawn to this location for his small business.

Pinecones crunched underneath my tires as I ascended the blacktop drive up to the Salem Law office building. Not much had changed since I was here last time taking their brand photographs. I breathed the sap and earthy smells into my lungs, closing my eyes so I could memorize them and revisit their scent later. Moduled light danced across my closed lids as a warm “Hi!” met me from across the parking lot. Smiling, I opened my eyes, greeted by Lindy and Caroline’s sunny dispositions.

”Is it okay if we do the headshots out here like last time? Daniel really liked having the trees in the background,” Lindy said as she stopped to greet me. “Oh, and is it okay if Daniel’s dog joins us for the group shot?”

My eyes lit up in excitement and I couldn’t hide my glee, “Wait, Daniel brought his dog?! AAAH! YES, PLEASE!! I’d love to meet him and have him be part of the portraits!” I was already excited about taking new headshots for Daniel and his team and getting to spend time with them. Adding his dog to the mix was the icing on top of the cake!

Re-focusing from my excited dog distraction, I surveyed the shadows in the row of pine trees behind where I wanted to take their headshots. I knew I’d be editing the tones in their photographs to compliment their brand colors and getting the right shadows was key.

As always, we had lots of laughter, fights with the wind blowing hair about, and a careful avoidance of the pokey pine cones on the ground. The heat quickly warmed us all as we swiftly moved to capture the best body language and expression for everyone - pupper included.

Sad to leave the covering pines and good company, I packed my gear back up to head to the next location. Waiving goodbye to Lindy, Caroline and Daniel - and sneaking a few last puppy pets - I headed back down the blacktop, the crunching pine cones and citrus-y musk softly drifting further away.

“It’s our differences that make us better as a whole.”

— Alyson, Head Photographer at Jasper & Fern

After the heartache of finding myself surrounded by negative company too often in the past, I absolutely love and am grateful for now being surrounded by women who honestly want to see each other succeed. There are no ulterior motives, no people talking behind each others' backs - just women stepping in to share their knowledge and skill for the betterment of others.

Branding Portrait for marketing coach, Mallory Schlabach. | Winston-Salem On location Brand Photography | Jasper & Fern

One of my favorite parts about my job is the opportunity to build community and support another small businesses' success. It's about more than creating pretty pictures. It's learning your needs, getting to see where you're going and be involved in your vision. It's stepping into the world you're passionate about and connecting with your heart.

I've always said that each person has been created with unique gifts with which they can use to impact their community. It's our differences that make us better as a whole. It's our choice to use those gifts for the betterment of those around us.

Getting in front of the camera can be nerve-wracking. We want to look our best, feel our best, show up authentically.

We’ve been there.

That’s why I wanted to share some of our top tips for preparing yourself mentally and emotionally for your portrait session so you can walk through it with confidence.

On Location Branding Portrait done for Small Business Marketing Coach Mallory Schlabach of Winston-Salem, NC | Women’s Professional Portraits | Womens Portraits | Yellow Blazer | Pleather Leggings | Leather Leggings | What to Wear for Headshots | What to Wear for Branding Photos | Brand Photography | Small Business Branding | Brand Photographs for Coaches | How to Prepare for Your Headshots | How to Prepare for Your Branding Session | Winston Salem Brand and Headshot Photographer | Dressing for Your Brand | Womens Professional Outfits | How to Dress for the Office | Corporate Women | Jasper & Fern

1) Affirmations

As an introvert and wallflower, affirmations are some of my favorite ways to help prepare myself for, well, whatever I have to do. From meeting new clients to networking or giving a presentation, I’ve found a way to use affirmations to help me prepare and calm my nerves.

First, write out your fears.

Then, examine each of your fears, line by line and find a way to flip it positively.

For example, when I am giving a presentation, I find myself with a common fear.
Fear : I’m afraid my voice will shake.
Affirmation : I am good at what I do and know what I’m talking about.

This affirmation reminds me that I have all the reason in the world to stand confidently in front of a group of people.

Branding Portrait for financial coach | Professional White Dress | Brand Photography for Women | Professional Womens Portraits | What to Wear for Your Headshot Session | What to Wear for Your Branding Session | Brand Photography for Women | Small Business Brand Photography | Brand Photoshoot | How to Prepare for Your Headshot | How to Prepare for Your Brand Photos | Branding Photoshoot | On Location Brand Photography | Winston-Salem Brand Photography | Jasper & Fern

2) Prepare your wardrobe a few days ahead of time.

I can’t tell you how many times in my life I’ve been running behind because I had an outfit in mind for the next day only to discover it’s dirty and I can’t wear it.

(My mother would roll her eyes and sigh because this is the story of my life)

I’ve known many of my clients to have found themselves in a similar situation. Usually, that means they’re a bit frazzled by the time they show up to the studio because the stress of throwing together a last minute outfit just piled on to their nerves about being in front of a camera.

So, it never hurts to have your items washed, ironed and set aside with their accessories a day or two before your session.

3) Collaborate with us!

If you’ve worked with us before, you already know this is a huge part of how we work. It’s SO important for us to be on the same page about everything - your goals for your session, your wardrobe, your hair and makeup, how much time your session will take - all of it.

We’d rather you “spam” us with ideas and Pinterest hair and makeup and snapshots of outfits you’re considering.

Seriously, preparation takes A LOT of the nerves out of your emotions.

Branding Photograph for Mama Mpenzi Doula showcasing how she works | Creative Layflats for Brands | Brand Photoshoot | Rose Gold Branding | Pink and White Branding | Light and Airy Brand | Branding Photoshoot | Brand Photography | Brand my Business | What to bring to your brand session | How to prepare for your headshot | How to prepare for your brand photoshoot | How to prepare for your branding photographs | Winston-Salem Brand Photographer | Jasper & Fern

4) Minimize your caffeine intake right before your session

Okay, don’t be mad! I love my coffee and teas as much as the next hustling boss babe but, I also know that caffeine can heighten your nerves if you’re already on edge. So just be aware of what your body needs that day.

5) Seek rest the day before.

I know you have tasks galore on your plate because you’re a small business owner working hard for your success. So, when it’s possible, make time to add in some additional quality rest the day before your session. Maybe that’s a good night’s sleep or a relaxing activity like stretching or journaling.

*BONUS TIP! *

If you can make your schedule allow it, provide yourself with empty grace time before and after your session. This way, you won’t be feeling like you have to rush to come and see us or get antsy to leave because you have your next task on your mind. Set aside a flexible time for you!

Alright, you amazing boss, now that you have our insider tips, you’ve got this. Seriously, you’re going to rock your session! Believe in yourself and the amazing things you’re capable of accomplishing.

We’ll see you in the studio soon!