“There’s a magnetism in an authentic moment, when we get to witness a person’s soul. ”

— Alyson

Who you are is important to me. Your personality. Your uniquenesses. Your sensitivities. There are countless details that make you, YOU. I want to help you bring those traits out to create portraits people connect to because they see who you are.

Have you ever looked at a picture of someone and said, "They look like someone I could be friends with?"

I have. Plenty of times.

There's a magnetism in an authentic moment, when we get to witness a person's soul.

That authenticity happens in a split second. Quite literally, a split second. There have been times where I've taken two photographs back to back - one right at the climax of the moment and the other right before or right after.

It never fails that the photograph where the timing is a split second off, you can see the minute details that don't fullfill the expression of that person's emotion.

I always seek out that spark, that single moment when every bit of you shines through. I love to see you be Seen, in every tiny detail.

Behind the scenes of two sequential headshots - only one second apart - from Lynn’s corporate headshot session. | Winston-Salem Headshot and Brand Photographer | Jasper & Fern

Staff Group Portrait for Salem Law, Winston-Salem Estate Law | On Location Brand Photographer | Headshot and Branding Photographer | Jasper & Fern

The hot sun glanced against my cheek, breaking through the dense overhanging pine needles. The citrus-y musk of the pine tree sap wafting through my open car window. It always feels like returning to my mountain home when I visit the Salem Law team. I could easily see why Daniel, the founder of the business and an avid outdoorsman himself, would be drawn to this location for his small business.

Pinecones crunched underneath my tires as I ascended the blacktop drive up to the Salem Law office building. Not much had changed since I was here last time taking their brand photographs. I breathed the sap and earthy smells into my lungs, closing my eyes so I could memorize them and revisit their scent later. Moduled light danced across my closed lids as a warm “Hi!” met me from across the parking lot. Smiling, I opened my eyes, greeted by Lindy and Caroline’s sunny dispositions.

”Is it okay if we do the headshots out here like last time? Daniel really liked having the trees in the background,” Lindy said as she stopped to greet me. “Oh, and is it okay if Daniel’s dog joins us for the group shot?”

My eyes lit up in excitement and I couldn’t hide my glee, “Wait, Daniel brought his dog?! AAAH! YES, PLEASE!! I’d love to meet him and have him be part of the portraits!” I was already excited about taking new headshots for Daniel and his team and getting to spend time with them. Adding his dog to the mix was the icing on top of the cake!

Re-focusing from my excited dog distraction, I surveyed the shadows in the row of pine trees behind where I wanted to take their headshots. I knew I’d be editing the tones in their photographs to compliment their brand colors and getting the right shadows was key.

As always, we had lots of laughter, fights with the wind blowing hair about, and a careful avoidance of the pokey pine cones on the ground. The heat quickly warmed us all as we swiftly moved to capture the best body language and expression for everyone - pupper included.

Sad to leave the covering pines and good company, I packed my gear back up to head to the next location. Waiving goodbye to Lindy, Caroline and Daniel - and sneaking a few last puppy pets - I headed back down the blacktop, the crunching pine cones and citrus-y musk softly drifting further away.

Brittney’s favorite headshot from her session | Women’s Professional Portraits | What to wear for your headshot session | Womens headshots | Makeup for Brunette Hair | Best colors for winter skin | Winston-Salem Headshot Photographer | Jasper & Fern

A pitbull mom just like me, the sweetness in her voice rang true over the phone as she answered me. "I'm a caring, compassionate person that's easy to get to know. It's important people can see that." We were discussing her updated headshot and making sure her goals were going to be met.

Brittney had just taken a new position - working with rescue animals none-the-less - and needed to replace the headshot she'd been using since college.

"It takes people looking past an outward appearance," a twinge of sadness entering her voice as we discussed our love of pitties. As she spoke, I knew that deep love in her eyes was what I wanted to capture.

After many more enjoyable paths of conversation, together we planned her session and discussed how she could best prepare.

Here's what we captured!

P.S. Check out the video below to be a fly on the wall of our studio during Brittney’s session!!

“How can pictures help my business?”

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I frequently get asked “how can pictures help my business?” This question is exactly why we like to dig into your needs, your vision, your business structure and your branding. Every business’s needs are different. Where you can amplify your business with imagery is dependent on the nature of what you do and what you’re looking to achieve. That’s why we’ve started the Branding Your Business series. Our Branding Your Business series will help you understand what brand photography is, what it can do for you, and will provide examples of what it’s done for our previous clients.

We’ll be sharing insider perspectives from our Service based, Product based, large scale, Corporate, solopreneurial and entrepreneurial clients. From determining their vision and purpose to creating an action plan, we’ll provide you with a peek behind the curtains to see how their branding photography was used and even the results they’ve seen from using their new imagery.

If you’re already curious about what you can do to amplify your business with branding photography, click the link below to schedule your free Brand Assessment.

Exerpt from our Brand Photography session with Blackburn Consulting, a session done with a focus on cultivating and portraying her brand identity, brand personality, and brand presence. The photographs photographs are to be used on her Instagram to keep her feed consistent and on her website to refresh her brand appearance. All photography done by the Jasper & Fern team located in Winston-Salem, NC.