Posts tagged headshot
Branding Your Business | Winston Salem Photographer Jasper & Fern
Branding photography done for Social Media Manager, Just Sayin' Social | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Branding photography done for Social Media Manager, Just Sayin' Social | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Branding, it’s what makes a business. It’s the foundation from which every step forward is made. When it comes to branding your business, there are a few key components to remember.

The biggest grey area I hear my brand photography clients talk about is what branding actually is - and, specifically, the difference between branding and marketing. It’s truly quite the squiggly line because they go so hand in hand. The bottom line, however, is that branding is NOT marketing.

The best definition for branding I’ve ever seen is :

”a mix of elements, both tangible and intangible, that can be managed to create value for organizations and the people interacting with them.”

Perhaps the best way to explain this difference is to explain what branding is and how to create a brand that works.

In short, your brand is comprised of your

  • Values & Voice

  • Messaging & Personality

  • Aesthetic

  • Offerings

Branding portraits done for financial blogger, Robyn of Dollar Dreams. | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy

Branding portraits done for financial blogger, Robyn of Dollar Dreams. | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy

Your Values & Voice are WHY you do what you do. To help you determine your values and voice ask yourself - why do you love this idea/product/service? What is your story? What need are you meeting? Why does this matter to you? These questions will help you hone in on your story - which is what your clients will connect with.

Branding photography done for healing touch therapist at Balance Energize Thrive, LLC | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Branding photography done for healing touch therapist at Balance Energize Thrive, LLC | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Your Messaging & Personality are HOW you take your values and voice and say what you do. Are you kind and spunky or calm and caring? How about bold and fearless? Are you brash and natural? Part of your messaging and personality is also paying attention to what words and phrases you frequently use to describe what you do. This is key to recognizing your voice and continuing forward with it.

Aesthetics. The aesthetics of your brand are how you DEPICT what you do. This includes the most popular check list for branding - colors, logo, imagery, textures, style and design. This is part of where we come in as your brand photographer. One of our biggest jobs as branding photographers is to help you establish a connection with your potential clients through imagery. Your potential client needs to be drawn in to your personality, your experience - they need to know they can trust you. We can take your voice, personality, colors, textures, style - and even offerings if it’s appropriate for the content - and create captivating visuals that tell your story.

Your brand would not be complete without an understanding and foundation for your offerings. This is WHAT you do - your products, services; the tangibles and intangibles. What you offer comes from your why. It is comprised of your personality and in it, your messaging, voice and your aesthetic components are all wrapped up into one entity.

So when you go to make your brand, whether it’s for a one person micro business, a 15 person small business or a 1,000+ person corporation, keep these components in mind. Once you have all of these components solidified into your brand foundation, you will have the essential grounding point from which to navigate your business. This foundation is important because if you don’t have a clear understanding or direction of your own brand, no one else will understand it either - including your clients.


Branding Your Business | Winston Salem Photographer Jasper & Fern

Corporate-Shmorporate
Corporate Headshots | What to wear for corporate headshots | All black professional attire | What to wear for headshots | Boss Babe | Ladypreneur | Branding photography | Glamourous headshots | Glamour | Winston Salem Photographer | Jasper & Fern

“Corporate,” in terms of headshots, doesn't have to equal boring or blase. I hear “corporate” classified this way quite often with photography. There are a few reasons I’ve gathered that this type of headshot has a more negative connotation from someone aspiring to look good in their new company headshot. In my experience though, corporate can actually be glamorous, sleek and beautiful.

Unfortunately, I think that most of the time when larger companies hire out for headshots, they’re looking for a machine-like approach. Efficiency is wonderful and necessary, however, I feel like the individual gets lost in the mass - especially if the person is introverted, quiet or uncomfortable in front of the camera. Corporate and team headshots do, indeed, need to be efficient but they also need to showcase each team member in a positive light.

Along with the static experience, a lot of people think of corporate headshots being like school portraits - a flat light with a modeled grey backdrop or a plain stark white backdrop. These backgrounds can work and, keeping consistency across departments is important, but there is a way to this type of set up in a flattery way.

When we work to do corporate and team headshots on location, we make the time to create a private space, free of distractions and people. It’s important that the person being photographed can focus on themselves and us, the photographer and style team.

We also value lighting each person in the most flattering light. While we typically stick to one lighting setup, we make adjustments for each person who comes in.

Best of all, adding these personal touches and minor adjustments doesn’t add more than a minute or two to each individual headshot. In the grand scheme of things, that’s such a small amount of time to sacrifice helping people feel comfortable and achieving a headshot they’ll love that is sleek and beautiful.

Celebrating Rebecca
Professional Women's Portraiture | Boss Babe | Blazer | Corporate Headshots | Alternative Headshots | Relaxed Women's Headshots | Strong Women | What to Wear for Professional Director's Position | Blue Suede | Winston Salem Photographer | Jasper & Fern | Short blonde hairstyles for women | professional hairstyles for women | makeup for green eyes | olive blouse | silk blouse with blazer | checked blazer | long necklace with blazer

She came in poised, intention in every movement. She was the kind of woman who automatically commanded a room with quiet leadership. She smiled as we exchanged greetings and then sat on our dark velvet grey couch, setting a folder squarely to her side and then briskly folding her hands in her lap. Meeting her expectant air, I began to ask her about her needs.

Upon determining her need for portraits was specific to her profession, I asked “What do your portraits need to achieve?”

”I am not sure what I need. I know what I don’t want. I don’t want to be too corporate,” Rebecca replied swiftly. She was always straight to the point.

As I continued learning about her, I determined that, with her move to a director’s position at a new company in a new state and the different leadership and potential speaking roles she would be filling, she needed branded headshots to represent her fully. After expressing my assessment, she then handed me the folder.

I smiled. It was clear upon opening the folder that she had been assessing me much as I had been assessing her. She’s the perfect fit for her new director’s role. Inside the folder were magazine clippings of professional women’s portraits that were professional and just corporate enough without crossing into rigid territory. Off-handedly, Rebecca mentioned that there was a clipping in the folder of a pose which we had already discussed. I was glad for her scrutiny to make sure I was the photographer she truly wanted.

Her session ended up being wonderful! We achieved several different headshots to be used in a variety of forms, from her speaking gigs to her everyday office use.

Celebrating Robyn

A familiar face came back to our studio recently. For those of you who may not know who Robyn is, she came to us last year for a Glamour Experience. (Click Here to see her experience) This time, she needed two new headshots.

She had two separate needs - a casual look and a professional look. Her most important consideration was to appear trustworthy in her portraits. Below are the final two portraits she selected.

Women's Professional Headshots | Professional Women | Red lip professional outfits | Relaxed Headshots | What to wear for professional headshots | Corporate headshots | All grey outfits | Winter outfits for women | grey scarf | Places to visit in Winston Salem, North Carolina | WSNC Photographer | Jasper & Fern
Women's Professional Headshots | Professional Women | Red lip professional outfits | Relaxed Headshots | What to wear for professional headshots | Corporate headshots | Places to visit in Winston Salem, North Carolina | WSNC Photographer | Jasper & Fern