Posts tagged brand photography

Empowering Small Businesses: Agent 'O' Shares Her Clarity to Profit Method

In the bustling world of entrepreneurship, where dreams are pursued with fervor but often met with challenges, Olivia Scholz emerges as a guiding light for small business owners. Affectionately known as Agent O, Olivia is on a mission to transform struggling businesses into thriving enterprises through her innovative Clarity to Profit Method.

With a career spanning over two decades, Olivia brings a wealth of experience and insight to the table. Her journey began within the heart of family entrepreneurship, where dinner conversations were peppered with insightful "shop talk." From those formative years, Olivia developed an intimate understanding of the trials and triumphs inherent in small business ownership.

“I’m not here to intimidate or judge—I’m here to empower.”

— Olivia Sholz, Agent 'O'

"I literally grew up in small business," Olivia shares. "My dinner table talk was about customers, vendors, and employees. I learned the value of hard work but also the joy of FREEDOM and independence in what you do for work. These are my people, and I love helping them!"

Driven by a passion for empowering others, Olivia crafted her Clarity to Profit Method in response to a startling statistic: 1 in 2 businesses fail within the first five years, not due to incompetence, but due to a lack of a profit strategy. Her method serves as a beacon of hope, offering small business owners the tools they need to not only survive but thrive in today's competitive landscape.

"At the core of my approach is a deep understanding of the challenges faced by small business owners," Olivia explains. "I've been in their shoes—I know what it's like to make payroll, to hire and fire employees, to navigate the uncertainties of entrepreneurship. That's why my method is rooted in real-world experience, not just theory."

Olivia's expertise extends across various sectors, from manufacturing to retail, providing her with a comprehensive understanding of the intricacies of business operations. However, it's her unique blend of technical prowess and compassionate guidance that sets her apart in a crowded market.

"There are a ton of coaches, consultants, and gurus out there," Olivia acknowledges. "But what sets me apart is my commitment to listening, caring, understanding, and delivering results. I'm not here to intimidate or judge—I'm here to empower."

Olivia Sholz - Agent O - celebrates her clients’ wins!

Clients echo Olivia's sentiments, praising her approachability and down-to-earth teaching style. "Clients say that I am not intimidating, judgmental, or stuffy," Olivia shares. "They compliment me on the down-to-earth way that I teach complicated business concepts. I like to use analogies. I am a good listener. I am empathetic."

Central to Olivia's mission is the belief that independent businesses are the lifeblood of vibrant communities. "When independent businesses thrive, they make their communities unique, vibrant, and alive!" she asserts. "Our cities and communities need Mom and Pop business owners to THRIVE so that America stays strong."

As Olivia gears up for several podcast appearances in 2024, she remains committed to her ongoing promotion, "Five Tips to Avoid Cash Crunches," available through her website. With a plethora of resources and a genuine desire to see her clients succeed, Olivia Scholz continues to be a beacon of hope for small business owners everywhere.

To connect with Olivia and learn more about her Clarity to Profit Method, visit her website agentoconsulting.com or reach out on LinkedIn, Instagram, or Facebook.

Connect with Olivia Scholz:

Website: agentoconsulting.com | oliviascholz.com
LinkedIn: linkedin.com/in/oliviajohnsonscholz
Instagram: instagram.com/agento_profitcoach
Facebook: facebook.com/OliviaConsults

Ongoing Promotion:

"Five Tips to Avoid Cash Crunches" and more available at agentoconsulting.com/digital-products-and-courses

Alyson LawtonFebruary 9, 2024Jasper & Ferntravelling small business owner, laptop lifestyle, digital nomad, Small Business Help, small business owner, small business, small business photography, small business branding, Winston Salem small business, travelling small business branding photographer, on location, on location brand photographer, on location branding photography, female small business owner, entrepreneur, female entrepreneur, girlboss, boss babe, womens portraits, womens headshots, women empowering women, empowering small business, down to earth entrepreneur, passion driven, purpose driven, greater purpose, profit, Clarity to Profit, photoshoot, photographer, photographer near me, branding, Brand, brand my business, brand photoshoot, brand photography, brand photographer near me, brand photography recipeComment

You are More | Winston Salem Headshot and Branding Photographer

You are more than pretty pictures.

You are a vault of knowledge, life experience of stories. You are the heart of the business.

Pretty pictures will catch your target audience's attention. The STORY a photograph is telling will capture their interest and draw them into your world.

People are ready to fall in love with your story. Show them!

Brand photograph created for Winston-Salem small business owner, Rachel of Next Level Communications. | Winston-Salem on location brand photographer | Jasper & Fern

Musings / I am Woman, Branding Your BusinessAlyson LawtonJune 16, 2021small business, small business owner, small business branding, small business photography, winston salem small business, Winston Salem, winston salem on location brand photographer, Winston-Salem, Winston Salem Photographer, winston-salem brand photographer, winston salem headshot photographer, branding photography, branding, Brand, brand photographyComment

Boots & Nostalgia | On Location Brand Session with Riverside Farm and Garden | Winston-Salem Brand Photographer

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

Walking into their store, I was swept back to my childhood days of tip-toeing behind my granddaddy as he sorted hay bales, searched among his many loyal tools to find just the right hook and stopped to riffle through a few of his antiques. The smell of the mulch outside drifted sweetly through each opened door, another happy customer searching for just the right loyal tool to add to their own collection. Friendly smiles met them, a familiarity in their eyes. Surrounded by shiny metal, garden seed, and an array of DIY home supplies, I felt oddly at home.

It was a gorgeous sunny day. My hiking boots were on and ready to summit mounds of mulch, scale truck sides and kneel me safely in a ditch. Camera at my side, the growling of the loader engine quickly found my finger on the shutter.

I was in HEAVEN at Riverside Farm and Garden Supply. My love for the outdoors and our branding services were getting to combine and I couldn't have been more thrilled - especially to be working with such kind, warm people!

I excitedly moved about, crouching and climbing to photograph all the scrumptious textures and perspectives of their supplies; setting up portraits on the loader and about the farm to showcase each individual's role and where they thrive at work.

It was an energizing morning!

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

Portrait SessionAlyson LawtonMay 12, 2021Riverside Farm and Gardenbranding, branding photography, branding your business, brand photoshoot, brand photography, branding session, brand, Winston Salem, pfafftown, NC, NC photographer, wsnc, wsnc photographer, winston-salem brand photographer, Winston Salem Photographer, winston salem brand photographer, winston salem on location brand photographer, diy garden company winston salem, photoshoot, outdoor brand photography, on location, on location brand photographer, on location branding photography, on-location branding photographer, on-location branding photography, on-location branding photographs, farm photography, women owned business, small business, small business branding, small business photography, winston salem small business, small business owner, family ownedComment

10 Brand Photographs Every Small Business Needs

As a small business owner who wants to make the most polished and professional impression you can to establish a report with your potential customers, you know the importance of a consistent aesthetic that is recognizable and easily linked with your brand. You value consistency and brand recognition for your business whether you’re posting on social media, being featured in a publication, featuring a product or service in an advertisement or simply connecting one-on-one in person with your customers.

Keeping a consistent aesthetic to help your people connect with your brand is a detailed process. That’s why, when it comes to creating the most useful collection of brand photographs, we start with our 10 fundamental brand photographs that every small business needs and then build from there.

Headshot
Headshots are a great way to have an immediate, personal connection with the viewer. They can be used to introduce your team members on your website and social media platforms, letting your clients know who they are and their specialties.
Headshots can also be a great option to have on hand to quickly send to a publication that may be writing a feature on a specific individual and their skills/contributions. Headshots are some of the most basic and versatile photographs you can use as a business owner.

Headshot created to capture the personal brand of Donna M, a local Publications Manager. | Winston-Salem Headshot and Brand Photographer | Jasper & Fern

Staff portrait created during a headshot and branding session for local Winston-Salem small business Salem Law - including the very important office pet! | Winston-Salem Small Business Photographer | Jasper & Fern

2. Your Team

Portraits of your team and staff together are a great way to showcase the atmosphere of your company. The relationship between co-workers and between the company owner and their employees gives a customer valuable insight into how they may be treated and the general values of your company.

Some of our favorite ways to use these professional portraits are for your website About or Contact page, thank you cards and greeting cards, and for sharing news involving your whole team.

Brand photograph for Pfafftown, NC small business, Riverside Farm and Garden, showcasing the friendly and informative atmosphere you can expect at their shop. | Winston-Salem Business and Brand Photogragraphy | Jasper & Fern

3. You and Your Team at Work

Another way to build a brand atmosphere for your potential clients is to showcase you and your team at work. A client can glean valuable insight like how important each project or client is to you or the attention that will be given to their need through witnessing your team work. These photographs give your Customer Care a chance to shine!

Brand photograph for WO Designs, a Winston-Salem based Interior Design company, showcasing the layouts they create for clients when styling their spaces. | Winston-Salem Small Business and Brand Photographer | Jasper & Fern

4. Products & Services You Provide

Reinforcing your copy with attractive images depicting what you do can make you memorable to your potential clients. When they land on your website, advertisement or a social media post, they are receiving information about what you do visually as well as contextually. The more you can do to make yourself memorable the better - especially in a fast paced world that requires content to grab a person’s attention.

Use photographs like this to help tell the story of your process, give clarity on what you do and provide insight into your brand personality.

5. Tools of Your Trade

Sometimes it can be difficult to explain to a potential client what it is you do - especially if your niche is so unique and unknown that everything you do is new information to your audience. Showcasing the tools you work with can help you stand out from your competition and be memorable. You can also use these types of brand photographs to provide you the opportunity to speak about a specific part of your process or share valuable educational information with your client.

Brand photograph created for Charlotte based doula, Mama Mpenzi Doula, showcasing her go-bag and essentials for meeting and caring for her expecting mothers at the hospital. | Winston-Salem Small Business and Brand Photographer | Jasper & Fern.

Brand photograph created for Title Boxing in Clemmons, NC showcasing their boxing lessons. | Winston-Salem Small Business and Brand Photographer | Jasper & Fern

6. Working with Your Customer

When a customer can see what it looks like to work with you, that’s one more important step towards them paying for your services! Many people have apprehension about new experiences or services/products they are not familiar with. You can eliminate those fears by showing your customers not only what it looks like to work with you but also how it feels to work together.

Brand photograph created for Cooper Counseling, a Mount Airy based counselor, showcasing an office atmosphere that attracts and helps their target client feel comfortable. | Winston-Salem Brand Photographer | Jasper & Fern

7. Your Brand Atmosphere & Location

A potential client can tell a lot about your business by how the atmosphere comes across. Just think about a dentist’s office that has dim lighting, grey carpets and white walls with a greenish hue and no magazines, friendly photographs or comfortable furniture to be seen. Would you feel relaxed walking into this office to have them poke around in your mouth with sharp tools? Likely not - unless your target audience is clinical people with nerves of steel, that is. That’s why you want your building, office or created space to appeal to your specific customer. (Don’t have an office or building but want to create a similar atmosphere? We have a skill for that! Just email us and let us know what you’re looking for.)

Brand photograph for our own studio, Jasper & Fern, showcasing our work tools and notable personality items that capture the heart of our brand. | Winston-Salem Small Business and Brand Photographer | Jasper & Fern

8. Brand Details of What You Do & Your Brand Personality

Photographs that showcase your brand personality through details help round out a client’s impression of you and general experience with your brand. These photographs provide you an opportunity to share details, stories or experiences in a softer, more subtle way so that your audience doesn’t feel like you are constantly selling to them or promoting yourself.

Keeping a consistent aesthetic with your branded detail photographs gives a polished appeal to your business.

9. Personality/Lifestyle Portrait

These days people don’t want to only see the traditional headshot when they are seeking out a business. They want to learn a brand’s story and invest in the personality and values behind a company. Having Personality/Lifestyle brand portraits is the perfect way to build this relationship - and there are a plethora of ways to do this!

Brand Portrait for small business Carla Day Consulting, a Winston-Salem based health inspector, showcasing the confident, firm and intense personality she has when she is advocating for a client. | Winston-Salem Branding Photographer | Jasper & Fern

Brand photograph created for Yudy McGuinness Artistry, a Winston-Salem, NC small business, created as a hero image for advertisements and for a banner on her social media accounts. | Winston-Salem Business and Brand Photogragraphy | Jasper & Fern

10. The Hero Shot

Having a captivating photograph that brings all the elements of your business and brand - what you do, how you make people feel, etc - is pertinent to having well rounded brand aesthetics that appeal to your target market. This image should be recognizable and unique and used often. Ideally, this photograph will give you the platform to speak about any topic related to your brand or business.