Posts tagged winston salem headshots
How to Look Good in Photographs | Winston Salem Photographer Jasper & Fern

I’ve often rejected the cultural use of the word “photogenic.” Mostly, because this term is used negatively ninety-five percent of the time. I hear, too often, people cutting themselves down for not being photogenic, stating their face will break my camera. While I can appreciate the ease that laughing at this self depricating joke can bring, it also comes with a sensitivity. The reality of the situation is, anyone can have a bad photograph taken of them. Just as equally, everyone can look good in a photograph. The good news is that looking good in a photograph is a simple formula. Of course, I’m chuckling at using the term “simple” because there’s actually quite a bit of personal work that goes into this two step process.

The one element that makes the biggest difference is believing yourself. If you want to appear confident you have to believe in yourself. Body language and your wardrobe will help but, if you are feeling insecure, it will show up in your expression. Whatever your belief about yourself is, it will radiate through the details - be it the corner of your mouth, slight tilt of your brow, your smile not reaching your eyes, a slight falling of your muscle in your temple instead of a lift. These details have the power to transform how we appear in front of the camera. When we feel self-assured, it positively affects our body language, facial expressions, and overall demeanor, resulting in more captivating and authentic photographs.

The second element is vulnerability. In order to show up authentically, you have to be willing to let your mental walls come down. A lack of vulnerability mostly shows through muscle tension, though it can also show up in the same locations a lack of confidence will. Just check out the three photographs of me below. While this session was one of my recent favorites - because I was feeling good about myself and the results showed it - there were still moments in the session that I could see my mentality falter.

The three stages of getting my confidence to show through. The furthest left image of me shows my confidence faltering. The second shows me slightly more confident but a bit stiff because I’m not fully engaged mentally. The last photograph shows my confidence in my expression and body language.


It's essential to remember that comparing ourselves to others can be detrimental to our self-esteem. In a world where culture often showcases only highlights and successes, it's easy to fall into the trap of feeling inadequate or "less than." This makes it all the more important to recognize that we rarely know the full story behind someone's seemingly perfect “photogenic” image. Give yourself - and them - grace, remembering that we don't always see each others struggles, insecurities, or challenges we might be facing. We all have our moments of vulnerability. The next time you step in front of the camera, give yourself a pep talk, recall what you are good at and what you like about yourself. Do your best to put yourself in a positive mindset and let your confidence and authenticity shine through. Feel the relief in realizing that your strengths are not only genuine but also inspiring to others. Embrace yourself, for you are truly valuable, and your portraits will reflect the incredible person you are.

Disarmament | Martha's Headshot Session

With a laugh and mischievous grin, Martha looked across the table at me “Do you know someone called me disarming?” Her smile grew. “I didn’t know what to think when they said that but they finally explained that they see me as someone who easily takes down [people’s] walls.” After knowing Martha for almost a year, I had to agree. She’s someone who you instantly relax around and want to share a sweet tea with, sitting in rocking chairs on a front porch staring at the humming birds that are frequenting the bushes along the railing. At the same time, however, Martha is as professional as professional gets. She cares deeply for the clients she serves through SpotOn, only wanting them to have the helpful tools at their disposal.

Not too long ago, Martha and I got together to plan out her headshot session. “I want two photographs - one that shows my serious side and another that reflects a not-so-serious Martha. I need to look professional but I like how I look when I laugh and smile.”

I need to look professional but I like how I look when I laugh and smile.
— Martha C.

To best serve her needs, I decided to take a few contemporary headshots without her SpotOn equipment that could focus on her friendly demeanor. Then, I wanted to incorporate her SpotOn equipment so she could have personalized photographs that matched the content she shares online, to use in her marketing materials and for a unique way to stand out in her Zoom conference calls.

Since delivering her final headshots, Martha has been using them any place she can. She even shared that she’s never gotten so many compliments on a photograph of herself. I was with her one day when she was sharing about her new headshots to some peers in our networking circles and she began to tear up as she expressed her gratitude for putting her insecurities to rest. “The photographs are wonderful and I'm happy to have them, especially since I've been using the same single photo across the board for way too long.” 


It’s always a special opportunity to help boost someone’s confidence and give them an extra mental edge when they market their work using one of their new headshots. It’s even sweeter when we get to work with people we know and get to see the continuing results!

Anika Rowe's Headshot Session: Portraying Approachability, Professionalism, and Dynamic Energy

Anika Rowe, a newly licensed real estate agent affiliated with Caldwell Banker, recently booked her headshot session with us to enhance her online presence and elevate her professional image. With the intention of utilizing her headshots for the company website and her business cards, Anika wanted to make sure her headshot would convey her approachablility, friendliness and her relaxed, yet professional, demeanor.

During our initial consultation, it was easy to see Anika’s determination and her desire to delve deep into the real estate network so she could truly serve her clients well. We loved how direct she was as she voiced her desire to maximize her networking opportunities, explained her plan to market herself extensively, and her strategy to establishing connections with a wide range of industry peers. Her intention was clear: to be a driving force in her industry, readily accessible, and open to conversations with anyone seeking real estate guidance.

To capture the essence of Anika's aspirations, we crafted her headshot session with a visual narrative that reflected her vibrant energy and professional drive. Her desire to be actively involved in serving her clients being present out in the field, rather than confined to a desk, led us to avoiding plain backgrounds for her headshots. Anika agreed this was a fitting approach for her! We carefully considered the locations, ensuring they encapsulated Anika's commitment to being active and engaged. From urban landscapes to refined, minimalistic settings, each location was handpicked to resonate with her prospective clients, evoking a sense of trust, familiarity, and confidence.

With a meticulously curated wardrobe that exuded professionalism while retaining a touch of her approachable nature, Anika's outfits perfectly complemented her strengths, further reinforcing her brand identity. Her palpable drive, radiant smile, relaxed postures, and friendly expressions conveyed warmth - which will make it easy for potential clients to envision themselves having an enjoyable experience selling or buying their house with her!

Throughout the session, we worked collaboratively to create headshots that not only represented her current goals but also embodied her potential for growth and expansion. We aimed to capture the genuine connection she would establish with her clients, showcasing her dedication to understanding their needs and providing unparalleled service. Looking back at her session, the whole experience was a testament to her unwavering commitment to her real estate career. Anika is now well-positioned to realize her professional goals, connecting with a diverse network of individuals and solidifying her reputation as an accessible and trusted partner in the real estate industry!

Freese and Nichols Staff Headshots | Winston-Salem On Location Headshot Photographer | Jasper & Fern

Grace and I had a lovely time working with the Winston-Salem branch of Freese and Nichols. Faced with the task of wanting to change their public perception from corporate to more approachable, Mr. Freese reached out to us about creating staff headshots within their office.

"We work alongside our clients. Friendliness and approachability are essential to how our team come across." I could hear the earnesty in Mr. Freese's voice. "Our [current] headshots are uniform. We want to show the personality of our employees and incorporate a variety of backgrounds in our office."


After scouting their Winston-Salem office for the best locations within, we set to planning out the headshots they needed for their 10 employees.


Everyone was kind and easy to work with and we had a great time using the warm interior of the office. In the end, Freese and Nichols ended up with 10 unique headshots and even a group portrait we snuck in at the end.