Posts tagged wsnc
Embracing Confidence: Joan's Personal Branding Session

Recently, I had the opportunity to work with Joan creating personal branding portraits for an upcoming talk she was giving with a peer. While Joan holds an esteemed position in her field, she was struggling with her image. Her peer, whose photographs would be next to hers on all the marketing material for the event and who would, of course, be standing on stage with her - in a word - polished. While Joan knew that her personality was different than her peer’s, she still felt like she wouldn’t measure up to her peer's pristine appearance. Determined to feel like she belonged beside her companion both in her own eyes and the eyes of the audience, she decided to invest in portraits that would elevate her presence while building her confidence, helping her feel like a true equal.

Often, when I speak with someone and they are vulnerable with their insecurities, I anticipate body language that matches the mindset. Body language is more of an opportunity than an issue, as I know we can work together to establish an authentic, confident presence. As we began Joan’s session, however, I was immediately struck by her poise. She exuded confidence - in every angle and expression. I was a bit baffled, wondering if I’d accidentally mislabeled my consultation notes. The empowered woman I saw before me was nothing of what I expected. She effortlessly settled into herself.

Bemused and smiling, I showed Joan the photographs on the back of my camera commenting on how stunning and confident she was, expressing how assuredly she moved. She couldn't believe it. She looked at the photographs with a mix of relief and disbelief, exclaiming, "Really?! That's a relief. I feel so fake and vulnerable." It was a moment that spoke volumes.

Imposter syndrome is a sneaky creature that affects so many high-achieving individuals, regardless of their talents and success. We all have moments when we compare ourselves to others, thinking we fall short. But here's the thing—we rarely know the full story behind someone's seemingly perfect image. We don't see the struggles, the doubts, and the insecurities they may be grappling with. We're all on our own unique journeys, and it's essential to remember that.

So, as Joan smiled in front of my camera, I couldn't help but admire her tenacity and determination to overcome her self doubt. She was a reminder that true beauty and strength come from embracing our potential, not belittling it; from seeing who we are and what we have to offer and moving towards being the best of ourselves despite what insecurities may be gnawing at us. It's about recognizing our worthiness, celebrating our accomplishments, and showing ourselves some much-needed compassion.

In the end, Joan’s portraits showed a woman who was resolutely overcoming her doubts and fears. They were a testament to her journey and a reminder to us all that we can have success in every opportunity that comes our way if we allow ourselves. Each of us has our own unique brilliance and inner strength, waiting to be discovered and shared with the world. Embrace your confidence, embrace your authenticity, and embrace the beauty of your own remarkable journey. It is through embracing our true selves that we shine the brightest.

A Cog in the Machine | Winston Salem Small Business Photographer

I don't often share that my first "real job" out of college was at a big box photography studio. Mostly, because I don't feel good about the work I did there. I was a cog in a machine that treated customers like numbers. It was a "sit here, look here" * snap * formula the generated photographs, not portraits - and it still pains me to think of some of those experiences.

People are SO much more than what the camera sees! (It's just a machine, afterall.)

It's about connection and communication. It's about what the subject wants to see in themselves. It's what they want people to know about them. It's about an authentic moment that reveals the beauty of who that person is.

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Photographs become portraits when you can SEE the INNER PERSON.

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My favorite moments are through genuine connection, knowing that someone can look at the portrait - be it a headshot, brand photograph or conceptual portrait - and see part of themselves.

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Boots & Nostalgia | On Location Brand Session with Riverside Farm and Garden | Winston-Salem Brand Photographer
On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

Walking into their store, I was swept back to my childhood days of tip-toeing behind my granddaddy as he sorted hay bales, searched among his many loyal tools to find just the right hook and stopped to riffle through a few of his antiques. The smell of the mulch outside drifted sweetly through each opened door, another happy customer searching for just the right loyal tool to add to their own collection. Friendly smiles met them, a familiarity in their eyes. Surrounded by shiny metal, garden seed, and an array of DIY home supplies, I felt oddly at home.

It was a gorgeous sunny day. My hiking boots were on and ready to summit mounds of mulch, scale truck sides and kneel me safely in a ditch. Camera at my side, the growling of the loader engine quickly found my finger on the shutter.

I was in HEAVEN at Riverside Farm and Garden Supply. My love for the outdoors and our branding services were getting to combine and I couldn't have been more thrilled - especially to be working with such kind, warm people!

I excitedly moved about, crouching and climbing to photograph all the scrumptious textures and perspectives of their supplies; setting up portraits on the loader and about the farm to showcase each individual's role and where they thrive at work.

It was an energizing morning!

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

On location brand photography for Riverside Farm and Garden, a DIY Home Project and Farm store, located in Pfafftown, NC | Winston-Salem On Location Brand Photography | Jasper & Fern

15 Brands in 48 Hours | Winston Salem Brand Photographer | Jasper & Fern

Happy 2021, everybody!! We’re currently catching up our blog content from the before holiday break and didn’t want to leave you hanging. Soooooo, we thought we’d flash back to the time we worked with the AMAZING #LoveforthelocalNC group and photographed (edited and completed) promotional brand images for 15 businesses all in the span of 48 hours. What a whirlwind of creativity that was - and OH so much fun!

A big shout out to some of our new local favorites and all the businesses that were involved :

And a HUGE, HUGE shout out to model Sarah Kaiser for helping out!