If you asked my husband to describe my organizational skills, he’d chuckle lovingly and tell you I don’t organize like most people. I’d have to agree. Most of the time, in fact, if you see me behind the scenes I’ll be covered with dog hair, stray hairs spraying out of my braid, my bangs every which way, muttering to myself while standing in front of an overloaded table or sitting at a cluttered desk. (Tidiness is truly not one of my virtues.) It may surprise you to know, however, that in my cluttered mind I’m intensely detail oriented.

I’ll get a concept in my mind and hunt down the pillar elements that give foundation to the idea. Then, I’ll allow the space for the other elements to happen organically - as art should be. In my own mind, this process works well. On the outside, however, this process more than likely looks like disheveled clutter. I’m partial, sure, but I think it’s a beautiful mess.

Just like in my own mess, I love to get a raw look behind the brands I work with. I like to see their turning wheels and the structures (or lack there of) that work best for them. I like to see how the business owner’s brain works.

It’s in this observation behind the scenes that I get to jump into the inner workings of a small business. I get to examine the cogs, study the blue prints of why there were places where they were and how they connect to everything else. Every detail has its reason, after all, and every element has its story. A story I love to tell through beautiful brand photographs - organized chaos and all.

A peek behind the scenes of me as I prepare for a branding session. | Winston Salem Brand Photographer | Jasper & Fern