Your Brand's Secret Ingredient | What Your Brand Photographs Can Say About You
“Your brand is unique to you and your business.”
Your brand is unique to you and your business. I’m sure that statement’s not new to you - especially if you’re a small business owner. Even if you shared a city block with four of your competitors, I guarantee you still attract a very specific type of client that sets you apart from those surrounding you. So what is that secret ingredient and how can we be so confident to make such a bold statement? Well, click to jump to the recipe.
(Haha, okay, there’s not really a recipe here for a delicious dish, BUT there is a formula that can help you brand your business in a way that makes it stand out.)
Step 1.
What’s your brand’s secret ingredient? What helps you stand out from your competition and instigates your dream client’s long standing loyalty? Well, it’s simple. People eat with their eyes. Keeping your brand values, voice and personality front and center for all to see is a dish your target market simply can’t pass up. Don’t hold yourself back from showing what you really care about. Share why you do what you do, what you love about what you do and even why you love how you do things. (There really are a plethora of ways you can show up for your clients in your authentic brand voice!)
“People eat with their eyes and keeping your brand values, voice and personality front and center for all to see is a dish your target market simply can’t pass up.”
It’s important to recognize that every brand is different - personal even. Most businesses and brand have been created by a sole individual or a small tight nit group of people who had the same values. That enthusiasm - the purpose and heart that spurred those people to start a business in the first place and make a difference - is going to be evident in their brand. It’s their secret ingredient that their target market is going to get a taste of and want to chase until they can get some more!
Step 2.
Acknowledge that your brand and your business has that special something too!
The question you may be asking, however, is “how do I communicate my superpower with my customer?” (See Step 3)
Step 3.
Be intentional.
When you’re working to accelerate your brand (or start your brand new baby business off on the most powerful foot if you’re just getting up and running), you want to look at how you show up for people. This comes from your brand’s heart (aka, your “why”), and the personality and values you portray. Really get down to the nitty gritty of it all, absorbing every detail!
Knowing your brand inside and out will help you communicate clearly with your ideal client. Your written content will come easily and be on-point with your voice, personality and values. Pair this written content with brand photographs that tell your story?! Man, you’re golden! Beautiful images are going to drawn your ideal client into your world and have them wanting to set up camp.
Piquing your target market’s interest is the first step of building their loyalty - that’s just one of the most valuable lessons we’ve learned after working with over 100 small business owners and brands. You have to catch their eye with a pretty photograph and capture their attention with the story it’s telling.
“You have to catch [your target market’s] eye with a pretty photograph and capture their attention with the story it’s telling. ”
Your brand has a story to tell, a unique motivation and a unique difference to make. It’s your secret ingredient! Your target market is going to love how your flavors sit with them and want more of it. Don’t let them get hangry!