“Corporate,” in terms of headshots, doesn't have to equal boring or blase. I hear “corporate” classified this way quite often with photography. There are a few reasons I’ve gathered that this type of headshot has a more negative connotation from someone aspiring to look good in their new company headshot. In my experience though, corporate can actually be glamorous, sleek and beautiful.
Unfortunately, I think that most of the time when larger companies hire out for headshots, they’re looking for a machine-like approach. Efficiency is wonderful and necessary, however, I feel like the individual gets lost in the mass - especially if the person is introverted, quiet or uncomfortable in front of the camera. Corporate and team headshots do, indeed, need to be efficient but they also need to showcase each team member in a positive light.
Along with the static experience, a lot of people think of corporate headshots being like school portraits - a flat light with a modeled grey backdrop or a plain stark white backdrop. These backgrounds can work and, keeping consistency across departments is important, but there is a way to this type of set up in a flattery way.
When we work to do corporate and team headshots on location, we make the time to create a private space, free of distractions and people. It’s important that the person being photographed can focus on themselves and us, the photographer and style team.
We also value lighting each person in the most flattering light. While we typically stick to one lighting setup, we make adjustments for each person who comes in.
Best of all, adding these personal touches and minor adjustments doesn’t add more than a minute or two to each individual headshot. In the grand scheme of things, that’s such a small amount of time to sacrifice helping people feel comfortable and achieving a headshot they’ll love that is sleek and beautiful.