Branding Your Business | Winston Salem Photographer Jasper & Fern
Branding photography done for Social Media Manager, Just Sayin' Social | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Branding photography done for Social Media Manager, Just Sayin' Social | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Branding, it’s what makes a business. It’s the foundation from which every step forward is made. When it comes to branding your business, there are a few key components to remember.

The biggest grey area I hear my brand photography clients talk about is what branding actually is - and, specifically, the difference between branding and marketing. It’s truly quite the squiggly line because they go so hand in hand. The bottom line, however, is that branding is NOT marketing.

The best definition for branding I’ve ever seen is :

”a mix of elements, both tangible and intangible, that can be managed to create value for organizations and the people interacting with them.”

Perhaps the best way to explain this difference is to explain what branding is and how to create a brand that works.

In short, your brand is comprised of your

  • Values & Voice

  • Messaging & Personality

  • Aesthetic

  • Offerings

Branding portraits done for financial blogger, Robyn of Dollar Dreams. | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy

Branding portraits done for financial blogger, Robyn of Dollar Dreams. | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy

Your Values & Voice are WHY you do what you do. To help you determine your values and voice ask yourself - why do you love this idea/product/service? What is your story? What need are you meeting? Why does this matter to you? These questions will help you hone in on your story - which is what your clients will connect with.

Branding photography done for healing touch therapist at Balance Energize Thrive, LLC | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Branding photography done for healing touch therapist at Balance Energize Thrive, LLC | Winston Salem Professional Brand Photographer | Business Photographer | Corporate Photography | Small Business Branding | Branding Strategy | Brand Identity

Your Messaging & Personality are HOW you take your values and voice and say what you do. Are you kind and spunky or calm and caring? How about bold and fearless? Are you brash and natural? Part of your messaging and personality is also paying attention to what words and phrases you frequently use to describe what you do. This is key to recognizing your voice and continuing forward with it.

Aesthetics. The aesthetics of your brand are how you DEPICT what you do. This includes the most popular check list for branding - colors, logo, imagery, textures, style and design. This is part of where we come in as your brand photographer. One of our biggest jobs as branding photographers is to help you establish a connection with your potential clients through imagery. Your potential client needs to be drawn in to your personality, your experience - they need to know they can trust you. We can take your voice, personality, colors, textures, style - and even offerings if it’s appropriate for the content - and create captivating visuals that tell your story.

Your brand would not be complete without an understanding and foundation for your offerings. This is WHAT you do - your products, services; the tangibles and intangibles. What you offer comes from your why. It is comprised of your personality and in it, your messaging, voice and your aesthetic components are all wrapped up into one entity.

So when you go to make your brand, whether it’s for a one person micro business, a 15 person small business or a 1,000+ person corporation, keep these components in mind. Once you have all of these components solidified into your brand foundation, you will have the essential grounding point from which to navigate your business. This foundation is important because if you don’t have a clear understanding or direction of your own brand, no one else will understand it either - including your clients.


Branding Your Business | Winston Salem Photographer Jasper & Fern

Kismet. Seriously.... kismet. | Winston Salem Portrait Photographer Jasper & Fern

Do you remember us sharing about the lavender field portrait session? You know, the one where all the dominos fell perfectly into place in a whirlwind even though it was raining and I was learning to dye material for the first time?? (Click here if you want to read that story) WELL…. you’re not going to believe THIS then - because the story continues and gets EVEN BETTER!

So, as you know, we were invited back to Frogholler Lavender Farm for their Harvest Day celebration to take portraits of their patrons and anyone else who wanted to participate. Well, it was an AMAZING day and all those dominos popped up again and turned into an incredible tale.

Meet Jonothan and Esther. They are getting married next month.

As part of their wedding planning, they wanted to pick all the lavender for their wedding decorations and gifts - plus use the day as a fun date. They’d set aside this past Saturday, June 15th, to go to a lavender farm in Charlotte, NC and pick all day.

The day, however, had other plans.

When Esther and Jonothan showed up to the Charlotte lavender farm, it was closed. Disappointed but not discouraged, they searched for another lavender farm - which took them THREE HOURS away to Raleigh, NC.

After driving to the lavender farm in Raleigh, they began to worry. It wasn’t what it had seemed online and it wasn’t going to fit their needs. Alas, they turned to Google once more and found Frogholler Lavender Farm’s Harvest Day celebration.

Upon arriving at the farm a mere 45 minutes before the Harvest Day closed, Esther and Jonothan were warmly welcomed by Dorthea. She gave them a tour and told them that the official farm photographer (me) was there if they wanted to have their portraits made. As Dorthea introduced me, Esther’s eyes lit up. Esther then excitedly explained that she and Jonothan never had engagement portraits done and they’d given up on the prospects and resigned to taking a selfie in the lavender field to print as a large canvas for their wedding reception. Coincidentally, this meant they’d brought their traditional attire with them.

See - KISMET! All these dominos falling into place far in advance for so many awesome moments to happen! I. Love. This.

In the end after a discouraging day for Esther and Jonothan, coupled with the dominos falling into place for me weeks earlier, Jonothan and Esther were able to have professional portraits made and have a beautiful experience together.

It all goes to show that sometimes the plans set in place for our lives are bigger and better than we could imagine.

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio

Esther and Jonothan dressed in their culture's traditional wedding attire standing in a lavender field | Winston Salem Portrait Photographer Jasper & Fern | traditional wedding headdress | lavender farm outdoor portraits | engagement session | lifestyle photographer | professional photographer |photography studio


One Day ONLY - Lavender Field Portraits | Winston-Salem Photographer Jasper & Fern

SOooooo….. We’ve been invited back to Frogholler Lavender Farm!! YAY!

This Saturday, June 15th, is their Harvest Festival. We’ll be there as their official farm photographer to take photographs of anyone who’s interested in having their portraits made. We’d love to see you there!

If you want to see what your portraits could look like, click the button below and see how Kay’s Lavender Field portrait session turned out!

Lavender Love - A portrait session I've envisioned for years | Winston Salem Photographer | Jasper & Fern

For YEARS I’ve been searching for a lavender field to photograph in - YEARS. This past Wednesday, while at a painting party at Wine and Design, a friend told me about a field they’d just discovered not to far from where we live. It was kismet!

You see, I called the lavender field, Frogholler Lavender Farm, the next morning only to have the next perfect domino fall exactly as it should. I discovered that we were at the peak of harvest season. Not only that, the farm was only taking photography appointments through the coming Saturday (two days from when I called them). PLUS, they only had two spots available - one being the very next morning at the last opportunity for really pretty light.

Now, this whole whirlwind experience falls even more perfectly into place! (Happy dancing makes it difficult to type!!) I contacted my business neighbor Kay, the owner and head instructor at Juxtaposition Studios, to see if she was open to be my subject for this impromptu session. She just so happened to be available at the time the farm had open and was excited about the idea. All I had to do was bring the vision in my head into reality.

The original dress before the transformation for Kay’s lavender field portrait session.

The original dress before the transformation for Kay’s lavender field portrait session.

It was at this time in the process that small obstacles started to show up. You see, whenever I have outdoor portrait sessions, I always check the weather. Many times I can find another suitable location, use our portrait studio or reschedule if the session location is important to my clients and the photographs’ aesthetics. This time, where there was no opportunity to reschedule and the location was certainly important to the final product, the predictions showed 70% chance of rain. I hoped for the best though and moved on.

A drive to High Point, NC was the next step in the process. They have a discount gown center there that I love and I wanted to find something that fit the ethereal aesthetic I looking for and that would also compliment for capturing beautiful movement. Knowing this was a steep request, I set out determined and willing to think outside the box.

Getting everything else I needed to get done that day, I only had an hour and a half left to drive to High Point and search for the perfect dress. When I arrived, nothing was living up to my vision. So, in the last 10 minutes of the store being open, I started looking at short dresses. I was halfway down one rack when I saw it in the next aisle. It was the perfect color for Kay’s skin and hair and had gorgeous embroidered detail. Immediately, I switched aisles and lifted the dress from the row. It was short but it was only nearly perfect - and I was doubting a little bit of this domino falling into place. I wanted this dress to be long. I wanted it to show and compliment the graceful movement of Kay’s dancing. I knew I wouldn’t be satisfied if this dress didn’t become what I wanted.

Off to Hobby Lobby I went, dress draped on my arm, seeking a close match of loose fabric I could sew to the dress. No such luck. So I stood. Staring at fabric, I kept going back and forth between three reams across each side of the Fabrics section of the store. I’m certain I looked like a crazy person. All that deliberating, pacing and comparing worked out though because a plan was hatched.

Now, I’ve never dyed fabric before. This was a risky plan. Nonetheless, I decided to be confident and give it a try - after all, this opportunity to photograph a vision I’d had on my mind for years wasn’t something I wanted to pass up. So off the shelf came the dye and 15 yards of the fabric I thought would end up looking closest in the end joined the bottle in my arms.

Arriving home near 9pm, there was much work to be done. With an early morning start for the portrait session and an hour’s drive to get to the location, I knew I needed to work smart and swift to be able to sleep enough and keep up my energy for the session. As such, I immediately started washing the tulle fabric I’d purchased, preparing hot water for the dye preparing a drying line and setting up outdoor lights - because it was very dark already in my yard.

Comparing the original dress color to the freshly dyed tulle fabric | Winston Salem Professional Photographer | Jasper & Fern

Comparing the original dress color to the freshly dyed tulle fabric | Winston Salem Professional Photographer | Jasper & Fern

Now, those of you who have ever dyed anything before probably noticed the potentially fatal flaw to the project - TULLE fabric. Oy. For those of you who, like I me at the time, have no idea why that’s such a big deal, let me share my mistake. Tulle is a synthetic, plastic fabric. It does not accept dye well. When I discovered this, I was, again, a little wary that everything was going to work out. Ultimately, this fact made me decide to wait and see what it looked like in the morning before cutting up the dress to transform it. I wouldn’t want to go to all this effort to destroy a dress, counting on using it for the portrait session only to wind up with mismatched tulle and a cut up dress to work with. After cutting the tulle, washing, dyeing and I went to bed, rainy weather and uncertainty looming.

The dress transformation process for Kay’s portrait session.

The dress transformation process for Kay’s portrait session.

The next morning, I walked outside to see how the material had turned out only to discover that it had rained and the material was still wet. BUT to my ABSOLUTE delight, the material was an incredibly close match!! I did a little happy dance and swiftly moved all the fabrics into my dryer, popping out the ironing board, pins and elastic while I waited. Then, once the tulle was dry, I set to ironing each piece, pinning it to the measured elastic (because I am definitely not a seamstress and I enjoy the flexibility of impermanent designs) and chopping up the dress.

When Kay and I arrived at the farm, the darkened clouds were just beginning to drizzle. Dorthea and Mike came out to greet us and even set up a canvas tent for us to hang out in when it was pouring - and boy did it pour!! Standing in the mud with Kay kneeling on the passenger seat of my car, I pinned the remaining layers of dyed tulle to the elastic around her waist. As the rain continued, I took time to pin the embroidery I’d previously chopped from the original dress onto this new creation, finalizing the transformation.

With dress complete and time waiting for no one, we ran out into the field in a torrent of rain. THIS, however, was not a hitch or a misaimed domino. One of my favorite things about rainy sessions is the intensity of the colors the moisture brings out. The wet lavender was rich in color - and rich in smell! The leaves on the trees and surrounding plants were emboldened. It was perfect, absolutely perfect. There was even a soft mist that rose from the ground when the rain took a break. All of these elements combined with Kay’s wet hair and the free and unleashed mood of her movement made this impromptu portrait session absolutely perfect.

At the end of the session, going through the photographs, it was nice to reflect on the thrill of the whole project from start to finish and remember that taking chances and rolling with whatever comes our way can make room for amazing outcomes. Was this exactly what I had been envisioning for years? No. I can say, however, that the adaptations to the vision, the adaptations to the weather and all the elements that went into this portrait experience truly made this more memorable and exciting than my original vision.

Check out her portraits below!!

Before & After comparison of the dress transformation from Kay’s lavender field portrait session.

Before & After comparison of the dress transformation from Kay’s lavender field portrait session.

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Portrait session of a dancer in a lavender field | Winston Salem Photographer Jasper & Fern | Women's portraits | creative photography | outdoor photographs | outdoor portraits | lavender farm | what to do in Winston Salem, NC | rose gold dress with floral embroidery | formal outfits for red hair | copper hair | what to wear to an outdoor wedding | dance photography | dance poses | www.jasperandfern.com

Alyson LawtonComment